Advance Praise for Reinventing the Organization
⭐️⭐️⭐️⭐️⭐️


“Reinventing the Organization reveals the most effective strategy the best leaders are using today: a new logic you can use to continuously reshape your organization in response to opportunities.  Yeung and Ulrich have created a blueprint for how organizations can renovate themselves into the responsive ecosystems that will win tomorrow.  Rarely does such a paradigm defining book appear that will change our understanding of organizations.” 

-- Ram Charan
Advisor to CEOs
Director on five boards
Award winning teacher
Author of three best sellers


"Yeung and Ulrich bring rich observations and clear advice on the radical changes in organization and work design, governance, and leadership style needed to thrive in the digital era."

-- Diane Gherson
Chief Human Resources Officer, IBM


"Yeung and Ulrich offer evidence-based, practical ways to create organizations capable of winning in today's world." 

-- Jeffrey Pfeffer
Thomas D. Dee II Professor of Organizational Behavior
Stanford Graduate School of Business
Author, “Dying for a Paycheck”


"The principles and practices of the market-oriented ecosystem, as introduced by Yeung and Ulrich, have proven highly useful and relevant to companies like ours that need to constantly explore new frontiers in fast-changing markets." 

-- Pony Ma
Chairman and CEO, Tencent


"Yeung and Ulrich have succinctly described and prescribed the principles and practices for the next-generation organizational model." 

-- Cheng Wei
Founder, Chairman and CEO, DiDi


"Reinventing the Organization is a complete roadmap and a must-read for those leading and transforming organizations that are scaling up.

-- Cindy Mi
Founder and CEO, VIPKid


"Ulrich and Yeung have identified a new way of thinking about organizations, as market-oriented ecosystems that will help all of us thrive in a fast-changing environment." 

-- Sandy Ogg
Founder & CEO.works 

Have you read the book?
Let us know what you think!